When it comes to creating a professional and memorable first impression, the details of your business card matter. Understanding the weight and size of business cards is crucial for ensuring that your card stands out and reflects the quality of your business. In this guide, we will explore the different weights and sizes of business cards, their importance, and how to choose the right specifications for your needs. Whether you’re in Plymouth or anywhere else, ordering business cards has never been easier.
The Standard Size of Business Cards
One of the most common questions we receive is about the standard size of business cards. The British standard is 85 x 55mm whilst the American standard is 90 x 50mm. This size fits perfectly into wallets and cardholders, making it convenient for recipients to carry and store your card. However, there are variations depending on geographical location and personal preference.
Variations in Business Card Sizes
While the standard size is widely used, there are several other sizes to consider:
Square: Typically 55 x 55mm, these cards offer a unique look and feel, making them stand out.
Folded: These cards are normally double the standard size and can be folded on the long or short edge. They provide extra space for additional information or creative designs.
Choosing the right size depends on your brand’s identity and the message you want to convey. For businesses in Plymouth, offering unique sizes can help you stand out in a local market.
The Importance of Business Card Weight
The weight of a business card, often referred to as its “gsm” (grams per square metre), significantly impacts its feel and durability. Common weights for business cards include:
300 gsm: This is a standard weight that offers a good balance between durability and flexibility.
350 gsm: Slightly thicker, this weight gives a more premium feel and is less prone to bending.
400 gsm: Often considered luxury weight, these cards are highly durable and have a substantial, high-quality feel.
Choosing the Right Weight for Your Business Cards
When selecting the weight of your business cards, consider the following factors:
Professionalism: Heavier cards often feel more premium and professional, making a strong first impression.
Durability: Thicker cards are more durable and resistant to wear and tear, ensuring your card looks good for longer.
Design: Heavier cards can handle more complex designs and special finishes like embossing or foiling.
For those needing them next day, choosing a popular weight such as 350 gsm ensures quick availability without compromising quality.
Customising Your Business Cards
Customisation is key to making your business card unique. Consider these elements:
Paper Type: Options include matte, glossy, textured, and recycled and specialist papers. Each type offers a different look and feel.
Lamination: Prolongs the life of your cards and improves card rigidity, enhances colour vibrancy and clarity. Available in high gloss, matt or soft touch for a tactile finish.
Finishes: Special finishes such as UV coating, embossing, and foil stamping can add a touch of elegance and professionalism.
Colours and Fonts: Use your brand colours and select readable fonts to maintain consistency and legibility.
Printing Tips for Business Cards
When preparing your business card for printing, keep the following tips in mind:
Bleed Area: Ensure you include a 3mm bleed area to avoid white borders after trimming.
Resolution: Use high-resolution images (at least 300 dpi) to ensure clear, crisp prints.
Proofing: Always proofread your design and check for errors before printing.
For those looking to order business cards, these tips can help streamline the process and ensure high-quality results.
Conclusion
Understanding the weight and size of business cards is essential for creating a professional and lasting impression. By choosing the right specifications, you can ensure that they reflect the quality and identity of your brand. Whether you opt for a standard size or a unique custom design, remember that the weight, paper type, and finishes all contribute to the overall impact of your business card. Invest in high-quality printing services to make your business cards stand out from the competition.
Ready to create the perfect business card for your brand? Whether you’re in Plymouth or anywhere else, contact us today to discuss your options and get started on designing a business card that leaves a lasting impression. Order your business cards now and take advantage of our next day* business cards service for quick and professional results.
*Specialist finishes such as spot UV or foiling may take an additional 24-48 hours.
