Planning an event, whether it’s a trade show, conference, or community gathering, comes with a lot of moving parts. While logistics, promotions, and scheduling are key, one often-overlooked factor that can make or break your event is your print materials. Having the right printing in place helps create a professional impression, boosts your brand visibility, and ensures you’re fully prepared for every interaction.
Here’s a guide to the essential printing you’ll need before your next event, to make sure you’re fully event-ready.
1. Business Cards: Your Event Must-Have
No matter the size or type of event, business cards remain a staple. These small yet powerful tools are essential for making a lasting impression on potential clients, partners, or collaborators. Ensure your cards stand out by using high-quality cardstock, vibrant colours, and incorporating your branding. A glossy or matte finish adds a professional touch, while features like rounded corners or embossed logos can make your cards even more memorable.
2. Flyers & Brochures: Showcase What You Offer
A well-designed flyer or brochure is crucial for providing attendees with more information about your products or services. Flyers are perfect for a quick overview, while brochures allow for a deeper dive into what makes your business unique. Be sure to focus on clear, concise content paired with strong visuals. Highlight key services or offers, and ensure your contact information is prominent.
Consider going for a folded design for easy handling and a clean layout, and opt for high-quality paper stock to leave a lasting impression.
3. Banners & Signage: Stand Out in the Crowd
At any event, especially larger ones like trade shows, standing out visually is vital. Banners and signage help attract attention from afar and make your booth or space more noticeable. A well-placed, eye-catching banner with bold branding and clear messaging will draw attendees in and set the tone for your space.
Retractable banners are especially popular due to their portability and ease of setup, while foam board signs can provide a sleek, professional look for smaller table displays.
4. Branded Merchandise: Extend Your Reach
Branded merchandise offers a fun, memorable way to keep your business top of mind even after the event ends. Consider having items like pens, tote bags, notebooks, or mugs printed with your logo and key information. Not only do these items make great giveaways, but they also keep your brand in front of potential customers long after the event is over.
High-quality branded merchandise signals that your business values the details, which can translate into positive perceptions of your brand.
5. Event Invitations & Programmes: Keep Attendees Informed
If you’re hosting your own event, invitations and programmes are key to ensuring everything runs smoothly. Printed invitations add a personal touch and are a great way to make your event feel more exclusive. Programmes, on the other hand, help guide attendees through the day, showcasing event schedules, speaker information, and key attractions.
By including your branding and event details on these print materials, you reinforce your identity while providing practical value to your guests.
6. Custom Calendars, Notepads, Diaries & Journals: Keep Your Brand in View All Year
For events like trade shows where you want to leave a long-lasting impact, consider printed material with longevity. Depending on your budget, a simple notebook to calendars and diaries are all great giveaways. Tailor your designs to reflect your brand’s personality, whether it’s sleek and corporate or creative and fun. Attendees will appreciate the practical gift, while you benefit from year-round brand exposure.
Final Tips for Event Printing Success:
● Plan Ahead: Last-minute printing can lead to rushed designs, errors, and higher costs. Ensure you have enough time for design, printing, and any revisions before your event.
● Proof Everything: Double-check for typos, alignment, and colour accuracy. One small mistake can leave a poor impression.
● Order Extras: Always print more than you think you’ll need. Running out of business cards or brochures mid-event can leave you unprepared.
● Think Portability: Choose print materials that are easy to transport and set up. Retractable banners, for example, are lightweight and simple to carry.
Ready for Your Next Event?
At Mavdigital, we understand that the right print solutions can be the key to a successful event. Whether it’s high-quality business cards or striking signage, we’re here to help you get event-ready with personalised advice and top-tier printing services. Reach out to us today to ensure your event is a success from the moment you arrive!
